Case Study: Boston Scientific Social Media Strategy
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Introduction
Intro:
Before: The Challenges of Social Media Marketing
Boston Scientific is a global medical device company headquartered in Marlborough, Massachusetts. With a presence in over 100 countries worldwide, it serves a diverse range of clients, including healthcare professionals, hospitals, and patients seeking innovative medical solutions.
After: Boston Scientific's Successful Social Media Strategy
Good things on social media:
Conclusion
Boston Scientific adopts an effective social media marketing strategy to engage and educate its audience. One of the key strengths lies in its ability to share valuable content. Through regular posts, the company provides informative updates on medical advancements, new product launches, and patient success stories. This approach allows Boston Scientific to establish itself as a trusted source of knowledge and build credibility within the medical community.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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