Case Study: Borregaard Social Media Strategy
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Introduction
Borregaard is a global biorefinery company headquartered in Sarpsborg, Norway. With operations in over 20 countries, the company serves a wide range of clients across various industries, including chemicals, materials, and specialty products.
Before: The Challenges of Social Media Marketing
On social media, Borregaard engages with its audience by showcasing its commitment to sustainability and innovation. The company effectively utilizes platforms such as Twitter, LinkedIn, and YouTube to share informative content and engage in conversations with its followers. Through its social media presence, Borregaard aims to create brand awareness, build relationships with customers and stakeholders, and position itself as a leader in the biorefinery sector.
After: Borregaard's Successful Social Media Strategy
One of the strengths of Borregaard's social media strategy is its focus on sharing valuable and relevant content. The company regularly posts updates on its latest achievements, product developments, and industry news. By doing so, Borregaard establishes itself as an authoritative source of information, catering to the interests of its target audience.
Conclusion
Furthermore, Borregaard actively engages with its followers by responding to comments, inquiries, and discussions. This approach demonstrates the company's commitment to customer service and fosters a sense of community among its online followers. By being responsive and approachable, Borregaard creates a positive and interactive experience for its social media audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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