Case Study: Borr Drilling Social Media Strategy
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Introduction
Borr Drilling is a global drilling contractor that operates in several countries including Norway, Singapore, and the United States. With its headquarters located in Hamilton, Bermuda, the company primarily addresses clients in the oil and gas industry seeking offshore drilling services.
Before: The Challenges of Social Media Marketing
On social media, Borr Drilling has successfully implemented various strategies to engage with its audience and promote its services. Firstly, they regularly share informative and engaging content related to the drilling industry. This includes updates on their drilling rigs, technological advancements, and trends shaping the sector. By sharing such content, Borr Drilling positions itself as a knowledgeable and reliable source of information for its target audience.
After: Borr Drilling's Successful Social Media Strategy
The company also leverages social media platforms to showcase its commitment to safety and environmental responsibility. They share posts highlighting their adherence to safety protocols, employee training initiatives, and sustainable drilling practices. This not only helps to build trust among clients but also demonstrates Borr Drilling's dedication to responsible drilling practices, appealing to environmentally conscious companies.
Conclusion
Moreover, Borr Drilling actively interacts with its audience by responding promptly to comments, messages, and inquiries on social media. This engagement fosters a sense of connection and creates a positive impression of the company's responsiveness and customer service. By engaging with clients and addressing their concerns, Borr Drilling shows that it values its customers and is committed to providing excellent service.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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