Case Study: Boral Social Media Strategy
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Introduction
Boral is a multinational construction materials company, headquartered in Sydney, Australia. With a strong presence in Australia, the United States, and Asia, Boral caters to various clients in the construction, manufacturing, and mining industries.
Before: The Challenges of Social Media Marketing
On social media, Boral has effectively utilized different platforms to engage with its target audience. Their Facebook page, for instance, offers a mix of informational and interactive content. They regularly share updates on projects, product launches, and industry news, providing valuable insights to their followers. Boral also encourages user-generated content by featuring customer stories and photos, fostering a sense of community and brand loyalty.
After: Boral's Successful Social Media Strategy
Additionally, Boral has embraced visual platforms like Instagram and YouTube to showcase their products and services in action. They leverage visually appealing imagery, videos, and tutorials to effectively communicate the durability, versatility, and quality of their materials. By doing so, Boral establishes themselves as an authoritative and trusted source in the construction materials industry.
Conclusion
Despite their success, there are areas where Boral's social media strategy could be improved. Firstly, they could expand their presence on emerging platforms such as LinkedIn, which is widely used by professionals in the construction industry. By sharing insightful articles, industry trends, and job opportunities, Boral can strengthen their relationships with key stakeholders and potential customers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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