Case Study: Boohoo Group Social Media Strategy
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Moreover, Boohoo Group actively engages with its audience by encouraging user-generated content. Through campaigns and hashtags, the company encourages customers to share their Boohoo outfits on social media, creating a sense of community and fostering a connection between the brand and its customers. This approach not only increases brand loyalty but also provides Boohoo Group with a steady stream of user-generated content that can be repurposed for marketing purposes.
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