📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Bombardier Social Media Strategy

Eager to learn how Bombardier is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bombardier.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Bombardier is a global leader in the transportation industry, specializing in innovative aerospace and rail products. With headquarters in Montreal, Canada, Bombardier operates in over 60 countries, catering to diverse clients ranging from commercial airlines to government agencies and rail operators.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Bombardier has successfully leveraged various platforms to engage with its audience and showcase its industry expertise. Here are some notable aspects of their social media strategy:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Bombardier's Successful Social Media Strategy

Firstly, Bombardier effectively utilizes platforms like Twitter and LinkedIn to share industry news, product updates, and thought leadership content. By providing valuable insights and updates, they position themselves as a trusted source of information within the transportation sector.


Secondly, Bombardier focuses on visually appealing content on platforms like Instagram and YouTube. They showcase their cutting-edge aircraft and rail technologies through high-quality images, videos, and animations. This strategy enhances their brand presence and helps them reach a wider audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video