Case Study: Boise Cascade Social Media Strategy
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Introduction
Boise Cascade is a leading manufacturing and distribution company headquartered in Boise, Idaho, with operations across the United States and Canada. The company primarily caters to clients in the building materials industry, supplying products such as engineered wood products, lumber, and plywood.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Boise Cascade has successfully established a strong online presence. The company utilizes various platforms including Facebook, Twitter, LinkedIn, and Instagram to engage with its audience and share relevant content. These efforts have resulted in increased brand awareness and a larger customer base.
After: Boise Cascade's Successful Social Media Strategy
One of the commendable aspects of Boise Cascade's social media strategy is their commitment to providing valuable and educational content to their followers. They frequently share industry insights, construction trends, and tips for contractors, which helps position the company as a reliable source of information. By offering value-added content, Boise Cascade establishes itself as an authority in the building materials industry and builds trust with its audience.
Conclusion
Additionally, Boise Cascade effectively uses social media to showcase their products and projects. They regularly feature customer success stories, highlight completed construction projects, and promote their latest product offerings. By visually demonstrating the quality and versatility of their products, they engage potential customers and generate interest in their offerings.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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