Case Study: Boardwalk Real Estate Investment Trust Social Media Strategy
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Introduction
Boardwalk Real Estate Investment Trust is a leading real estate investment trust, focused on the acquisition, development, and management of high-quality residential properties. Headquartered in Calgary, Canada, Boardwalk operates primarily in the provinces of Alberta, British Columbia, Saskatchewan, and Ontario. With a client base that primarily consists of individuals seeking well-maintained rental properties and exceptional customer service, the company has successfully positioned itself as a trusted name in the real estate industry.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Boardwalk REIT has implemented an effective strategy that leverages the power of various platforms. Firstly, the company regularly updates its social media profiles with relevant and engaging content. From sharing informative blog articles to showcasing stunning visuals of their properties, Boardwalk ensures that its social media presence remains informative and visually appealing. This not only keeps their existing clients engaged but also attracts potential tenants looking for their next home.
After: Boardwalk Real Estate Investment Trust's Successful Social Media Strategy
Furthermore, Boardwalk REIT actively engages with its followers on social media. The company promptly responds to comments, inquiries, and concerns, demonstrating a commitment to excellent customer service. By providing a personal touch through these interactions, Boardwalk builds a sense of trust and loyalty among its online community.
Conclusion
Moreover, the company utilizes social media as a platform to share valuable information and tips related to renting and property management. From sharing insights on the rental market to offering advice on apartment hunting, Boardwalk positions itself as an industry expert. This helpful content not only adds value to the audience but also enhances their overall experience with the brand.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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