Case Study: Bluelinx Social Media Strategy

Eager to learn how Bluelinx is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bluelinx.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Bluelinx is a global company that specializes in providing integrated supply chain solutions for building products. With its headquarters in Atlanta, Georgia, Bluelinx serves customers in various industries, including residential and commercial construction, manufacturing, and home improvement. While operating primarily in the United States, the company also has a presence in Canada and conducts business with clients throughout North America.

Before: The Challenges of Social Media Marketing

On the social media front, Bluelinx employs an effective and engaging strategy to connect with its target audience. Leveraging platforms such as Facebook, Twitter, LinkedIn, and YouTube, the company actively promotes its products, services, and industry insights to maintain a strong online presence. Bluelinx regularly shares informative content, including blog articles, videos, and infographics, to provide valuable resources to its audience. By utilizing these platforms, Bluelinx successfully establishes itself as a knowledgeable industry leader, positioning itself as a go-to source for building supply chain solutions.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Bluelinx's Successful Social Media Strategy

Bluelinx's social media marketing strategy demonstrates several strengths. Firstly, the company actively engages with its audience by responding promptly to comments, messages, and inquiries. This personal touch enhances customer satisfaction, fosters a sense of community, and builds trust with potential clients. Additionally, Bluelinx uses social media platforms to showcase its commitment to sustainability and corporate social responsibility. The company shares updates on its eco-friendly practices, charitable initiatives, and involvement in community projects, effectively reinforcing its positive brand image.


However, there is room for improvement in Bluelinx's social media marketing strategy. One area to focus on is diversifying content formats. Including interactive elements, such as polls, quizzes, or live videos, can enhance audience engagement and encourage sharing among followers. Moreover, Bluelinx can explore influencer partnerships within the construction and manufacturing industries to expand its reach and tap into new audiences. Collaborating with industry experts or reputable individuals can add credibility to the company's messaging and further establish its thought leadership.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video