Case Study: Bluelinx Social Media Strategy
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However, there is room for improvement in Bluelinx's social media marketing strategy. One area to focus on is diversifying content formats. Including interactive elements, such as polls, quizzes, or live videos, can enhance audience engagement and encourage sharing among followers. Moreover, Bluelinx can explore influencer partnerships within the construction and manufacturing industries to expand its reach and tap into new audiences. Collaborating with industry experts or reputable individuals can add credibility to the company's messaging and further establish its thought leadership.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.