📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Black & Decker Social Media Strategy

Eager to learn how Black & Decker is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Black & Decker.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Black & Decker is a renowned global manufacturer of power tools, home improvement products, and accessories. With its headquarters in Towson, Maryland, Black & Decker operates in several countries including the United States, Canada, Mexico, and parts of Europe and Asia. The company primarily caters to both professional contractors and DIY enthusiasts, offering a wide range of reliable and innovative products.

Before: The Challenges of Social Media Marketing

Utilizing social media platforms effectively, Black & Decker has established a strong online presence, enabling them to connect with their target audience in a more engaging and interactive way. One commendable aspect of their social media strategy is the consistent production of high-quality content. They regularly share tutorials, tips, and tricks for using their products, thereby providing value to their customers. By focusing on educational content, they position themselves as experts in the field, building trust and credibility among their followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Black & Decker's Successful Social Media Strategy

Another positive aspect of Black & Decker's social media approach is their emphasis on user-generated content. They actively encourage their customers to share their experiences and projects using Black & Decker tools through hashtags and contests, allowing for increased brand exposure and community building. This strategy not only enhances customer engagement but also helps in showcasing the versatility and effectiveness of their products.


However, there are still areas where Black & Decker's social media marketing strategy can be improved. Firstly, they could enhance their responsiveness to customer inquiries and feedback. Social media platforms provide a valuable opportunity for real-time communication, and by addressing customer queries promptly, Black & Decker can enhance customer satisfaction and loyalty.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video