Case Study: BJ Services Social Media Strategy

Eager to learn how BJ Services is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for BJ Services.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


BJ Services is a leading provider of hydraulic fracturing and cementing services to the oil and gas industry. Headquartered in Houston, Texas, the company operates in various countries including the United States, Canada, Latin America, Europe, the Middle East, and Asia. BJ Services primarily caters to oil and gas companies seeking efficient and reliable solutions for their drilling projects.

Before: The Challenges of Social Media Marketing

Utilizing social media platforms effectively, BJ Services showcases its expertise and engages with its audience. One notable aspect of their social media strategy is their informative content. Through blog posts, videos, and industry insights, the company consistently provides valuable information to its followers. This approach not only establishes their credibility as industry experts but also helps educate their target audience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: BJ Services's Successful Social Media Strategy

Another commendable aspect of BJ Services' social media marketing is their emphasis on visual content. They regularly share visually appealing graphics, images, and infographics. This helps grab attention and makes their content more shareable, increasing their reach and visibility on social media platforms.


Moreover, BJ Services actively interacts with their followers by responding to comments, messages, and inquiries promptly. This demonstrates their commitment to customer service and fosters a strong connection with their audience. By maintaining an open line of communication, the company is able to address any concerns or questions effectively, building trust and loyalty among their clientele.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video