Case Study: Biotest Social Media Strategy

Eager to learn how Biotest is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Biotest.

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Biotest is a global pharmaceutical company with headquarters in Germany. Operating in over 20 countries, Biotest specializes in producing plasma proteins and biological drugs to address various medical conditions. With a focus on hematology, immunology, and intensive care medicine, the company aims to improve patients' lives worldwide.

Before: The Challenges of Social Media Marketing

On social media platforms, Biotest has successfully implemented several strategies to engage and connect with its audience. Firstly, the company effectively utilizes visual content, such as images and videos, to showcase its products and educate followers about their benefits. Through visually appealing and informative posts, Biotest effectively captures the attention of its target audience, which primarily includes healthcare professionals and patients.

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After: Biotest's Successful Social Media Strategy

Secondly, Biotest actively engages with its followers by responding to comments, messages, and inquiries promptly. By maintaining an interactive presence on social media, the company demonstrates its commitment to customer satisfaction and ensures that any concerns or questions are addressed in a timely manner. This approach cultivates a sense of trust and reliability among its audience.


Furthermore, Biotest leverages social media platforms as an opportunity to promote awareness and education about different medical conditions. By sharing relevant and factual content, the company contributes to the dissemination of accurate information, empowering patients and healthcare professionals alike. Moreover, Biotest collaborates with influencers and key opinion leaders in the medical field to amplify its reach and credibility on social media.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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