Case Study: Bilibili Social Media Strategy

Eager to learn how Bilibili is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bilibili.

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Bilibili: An Overview

Before: The Challenges of Social Media Marketing

Bilibili is a leading Chinese social media platform that specializes in animations, comics, and games (ACG). Founded in 2009, the company is headquartered in Shanghai, China, and has a strong presence in other major cities such as Beijing and Guangzhou. Bilibili primarily caters to a young audience, with a significant user base composed of Generation Z and Millennial demographics.

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After: Bilibili's Successful Social Media Strategy

Harnessing the Power of Social Media


Bilibili has effectively harnessed the power of social media to connect with its target audience. One of the key strengths of their social media marketing strategy is their focus on user-generated content. They encourage users to create and share their own ACG-related content, fostering a sense of community and user engagement. This approach has not only cultivated a loyal fan base but has also resulted in a vast library of diverse and creative content.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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