Case Study: BigCommerce Social Media Strategy
Eager to learn how BigCommerce is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for BigCommerce.
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Introduction
BigCommerce is an e-commerce platform that helps businesses of all sizes to create and manage their online stores. With its headquarters in Austin, Texas, BigCommerce operates globally, catering to clients in various countries around the world.
Before: The Challenges of Social Media Marketing
On social media, BigCommerce stands out with its effective marketing strategy that allows the company to engage with its target audience and build brand awareness. Here are some notable aspects of their social media approach:
After: BigCommerce's Successful Social Media Strategy
Firstly, BigCommerce adopts a customer-centric approach, focusing on providing valuable content and resources to its audience. Through their social media channels, they regularly share insightful blog posts, industry trends, and helpful tips to guide businesses in their e-commerce journey.
Conclusion
Additionally, BigCommerce leverages user-generated content (UGC) to showcase their clients' success stories. This strategy not only humanizes the brand but also serves as social proof, demonstrating the platform's effectiveness in driving business growth.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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