Case Study: Big 5 Sporting Goods Social Media Strategy

Eager to learn how Big 5 Sporting Goods is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Big 5 Sporting Goods.

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Big 5 Sporting Goods is a well-known retail sporting goods company based in the United States. With its headquarters located in El Segundo, California, the company primarily serves customers in the US. Big 5 Sporting Goods offers a wide range of products including athletic equipment, apparel, and accessories, targeting sports enthusiasts and outdoor adventurers.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Big 5 Sporting Goods has adopted several effective strategies to engage with its audience and promote its products. Firstly, the company maintains an active presence on popular social media platforms such as Facebook, Twitter, and Instagram. By doing so, they are able to reach a diverse range of users and target specific customer segments.

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After: Big 5 Sporting Goods's Successful Social Media Strategy

Secondly, Big 5 Sporting Goods utilizes compelling visual content to grab the attention of social media users. They regularly share high-quality photos and videos showcasing their products in action, motivating their audience to participate in sports and outdoor activities. This approach helps to create a sense of excitement and encourages customers to make purchases.


Moreover, the company actively interacts with its followers by responding to comments, messages, and inquiries in a timely manner. This personalized approach fosters a positive customer experience and builds trust with the audience. Additionally, Big 5 Sporting Goods frequently runs social media contests and giveaways, which not only attract new followers but also reward loyal customers for their support.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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