Case Study: BHP Social Media Strategy

Eager to learn how BHP is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for BHP.

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BHP is a multinational mining company headquartered in Melbourne, Australia. With operations in more than 90 countries worldwide, BHP primarily focuses on extracting and processing essential resources such as iron ore, copper, and coal. Its diverse client base includes industries such as steel, automotive, construction, and energy.

Before: The Challenges of Social Media Marketing

On social media, BHP has effectively utilized various platforms to engage and connect with its audiences. One of the notable aspects of their strategy is the emphasis on transparency and showcasing their sustainable practices. BHP regularly shares updates about their environmental initiatives, safety measures, and community engagement projects. By presenting these efforts, the company creates a positive image and establishes trust among its stakeholders.

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After: BHP's Successful Social Media Strategy

Another commendable aspect of BHP's social media marketing is its focus on storytelling. The company effectively utilizes visual content, videos, and infographics to educate and inform the audience about their operations, processes, and industry insights. By sharing engaging stories, BHP effectively captures the attention of its target audience and keeps them informed and interested.


However, there are also areas where BHP can further improve its social media strategy. One aspect is the need for increased interactivity and engagement with followers. While BHP does share informative content, there is limited two-way communication with the audience. Encouraging discussions, responding to comments, and actively seeking user-generated content can enhance the overall engagement levels and foster a sense of community.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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