Case Study: Bharat Electronics Social Media Strategy

Eager to learn how Bharat Electronics is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bharat Electronics.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Bharat Electronics (BEL) is a leading public sector company headquartered in India that specializes in the manufacturing of advanced electronic systems for defense, aerospace, and industrial sectors. With its presence in over 50 countries, BEL caters to a wide range of clients including armed forces, naval forces, and government agencies.

Before: The Challenges of Social Media Marketing

BEL has successfully utilized social media platforms to engage its audience and create a strong online presence. Through regular and informative postings, they keep their followers updated about new product launches, technological advancements, and industry insights. They also share success stories and case studies, showcasing the impact of their solutions in various sectors.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Bharat Electronics's Successful Social Media Strategy

One of the commendable aspects of BEL's social media strategy is their active engagement with their audience. They promptly respond to customer queries, comments, and feedback, ensuring a personalized and positive experience for their followers. They also conduct interactive campaigns and contests, encouraging user-generated content and strengthening their brand community.

Conclusion

Moreover, BEL leverages social media platforms to showcase its corporate social responsibility (CSR) initiatives. They highlight their contributions towards education, healthcare, and sustainable development, reflecting their commitment towards societal welfare. By sharing such content, BEL not only enhances their brand image but also creates an emotional connect with their audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video