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Case Study: Bharat Dynamics Social Media Strategy

Eager to learn how Bharat Dynamics is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bharat Dynamics.

Continue reading to find out!

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Introduction

Bharat Dynamics Limited (BDL) is a public sector undertaking (PSU) headquartered in Hyderabad, India. Established in 1970, BDL specializes in the manufacture of guided missile systems and defense equipment. With a prominent presence in India and exports to several countries, BDL caters to the defense requirements of various nations.

Before: The Challenges of Social Media Marketing

On social media, BDL has been proactive in its marketing approach, leveraging different platforms to engage with its target audience. Their social media presence extends across popular platforms such as Facebook, Twitter, LinkedIn, and YouTube. By utilizing these channels effectively, BDL manages to connect with a wide range of stakeholders, including defense professionals, enthusiasts, and potential clients.

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After: Bharat Dynamics's Successful Social Media Strategy

One aspect that stands out in BDL's social media strategy is its commitment to providing timely and relevant updates. The company regularly shares news about product launches, technological advancements, and corporate achievements. This helps to create brand awareness and establishes BDL as a reliable and innovative defense equipment provider.

Conclusion

BDL also excels in showcasing its products through visual content. Their social media posts often include high-quality images and videos, allowing the audience to better understand the capabilities and features of their offerings. By presenting their products in an engaging manner, BDL effectively captures the attention of their followers and potential clients.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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