Case Study: BGC Partners Social Media Strategy

Eager to learn how BGC Partners is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for BGC Partners.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

BGC Partners is a leading global brokerage and financial technology company headquartered in New York City, with a strong presence in major financial centers around the world. With a focus on serving institutional clients, such as banks, corporations, and government entities, BGC Partners operates in over 30 countries, providing a wide range of services including brokerage, trading, and technology solutions.

Before: The Challenges of Social Media Marketing

On social media, BGC Partners has implemented several effective strategies to engage with its audience and enhance its brand presence. Firstly, the company leverages different platforms such as LinkedIn, Twitter, and YouTube to showcase its expertise and thought leadership in the industry. By sharing timely market insights, research reports, and analysis, BGC Partners establishes itself as a reliable source of information for its target audience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: BGC Partners's Successful Social Media Strategy

Secondly, BGC Partners actively engages with followers by responding to comments and inquiries promptly. This level of interaction helps to build trust and foster a sense of community among its audience. The company also utilizes social media to promote events, webinars, and conferences, allowing clients and industry professionals to stay informed and connected.

Conclusion

Furthermore, BGC Partners effectively uses visual content, such as infographics and videos, to make complex financial concepts more accessible and engaging. This approach helps to capture the attention of its audience and ensures that its messages are easily understood in a fast-paced digital environment.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video