Case Study: Bethlehem Steel Social Media Strategy

Eager to learn how Bethlehem Steel is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bethlehem Steel.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Bethlehem Steel, a renowned steel manufacturing company, has a strong presence on social media platforms. With its headquarters located in Bethlehem, Pennsylvania, USA, the company operates in various countries across the globe, catering to a wide range of clients in industries such as construction, automotive, and infrastructure development.

Before: The Challenges of Social Media Marketing

Delving into their social media marketing strategy, Bethlehem Steel excels in many aspects. Firstly, their content creation is focused and engaging. They regularly share informative posts about their products, highlighting their quality and durability. By showcasing real-life applications and success stories, they effectively address the needs and interests of their target audience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Bethlehem Steel's Successful Social Media Strategy

Secondly, Bethlehem Steel actively engages with their followers. Their social media team promptly responds to comments, inquiries, and feedback, fostering a sense of community and building strong relationships with their customers. This personalized interaction not only enhances customer satisfaction but also helps in gaining valuable insights into their preferences and requirements.


Moreover, the company effectively utilizes visual content, including images and videos, to demonstrate their manufacturing processes, safety measures, and quality control procedures. This visual storytelling approach not only enhances brand credibility but also helps potential customers gain a better understanding of the company's operations and commitment to excellence.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video