📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Bentley Systems Social Media Strategy

Eager to learn how Bentley Systems is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bentley Systems.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Bentley Systems is a global software development company that specializes in providing infrastructure engineering software for various industries. With its headquarters in Exton, Pennsylvania, Bentley Systems operates in over 50 countries worldwide, serving clients in fields such as architecture, engineering, construction, and geospatial sectors.

Before: The Challenges of Social Media Marketing

On social media platforms, Bentley Systems demonstrates a strong presence and effectively engages with its audience. They actively share valuable content, including blog posts, case studies, and industry insights, which resonate well with their target audience. Their content strategy focuses on showcasing innovative projects and highlighting the benefits of their software solutions, ultimately positioning themselves as industry leaders.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Bentley Systems's Successful Social Media Strategy

Furthermore, Bentley Systems actively encourages user-generated content by showcasing projects and success stories from their clients. This strategy not only provides social proof of their software's capabilities but also fosters a sense of community among their users.

Conclusion

In terms of improvement, Bentley Systems could further enhance their social media marketing strategy by increasing their interaction with followers. Engaging directly with their audience through comments, messages, and live video sessions can help build stronger relationships and foster a more interactive online community.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video