Case Study: Bentley Systems Social Media Strategy
Eager to learn how Bentley Systems is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bentley Systems.
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Introduction
Bentley Systems is a global software development company that specializes in providing infrastructure engineering software for various industries. With its headquarters in Exton, Pennsylvania, Bentley Systems operates in over 50 countries worldwide, serving clients in fields such as architecture, engineering, construction, and geospatial sectors.
Before: The Challenges of Social Media Marketing
On social media platforms, Bentley Systems demonstrates a strong presence and effectively engages with its audience. They actively share valuable content, including blog posts, case studies, and industry insights, which resonate well with their target audience. Their content strategy focuses on showcasing innovative projects and highlighting the benefits of their software solutions, ultimately positioning themselves as industry leaders.
After: Bentley Systems's Successful Social Media Strategy
Furthermore, Bentley Systems actively encourages user-generated content by showcasing projects and success stories from their clients. This strategy not only provides social proof of their software's capabilities but also fosters a sense of community among their users.
Conclusion
In terms of improvement, Bentley Systems could further enhance their social media marketing strategy by increasing their interaction with followers. Engaging directly with their audience through comments, messages, and live video sessions can help build stronger relationships and foster a more interactive online community.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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