Case Study: Bellway Social Media Strategy

Eager to learn how Bellway is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bellway.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Bellway is a renowned residential property developer headquartered in the United Kingdom. With operations spanning across the UK, including England, Scotland, and Wales, Bellway is committed to providing high-quality homes to a diverse range of clients. Through its social media marketing strategy, the company effectively engages with its target audience, while continuously striving to improve its online presence.

Before: The Challenges of Social Media Marketing

On social media, Bellway excels in several key areas. Firstly, the company regularly shares visually appealing content, showcasing its stunning properties and interior designs. This visual approach helps generate interest and captures the attention of potential buyers. Additionally, Bellway actively interacts with its followers by responding to comments, queries, and feedback promptly. This direct engagement fosters a sense of trust and creates a positive online community around the brand.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Bellway's Successful Social Media Strategy

The company also utilizes social media platforms as a means to provide valuable information to its audience. From tips on property buying to advice on home décor, Bellway offers practical insights to help its followers make informed decisions. By positioning itself as an industry authority, Bellway not only adds value to its clients but also solidifies its reputation as a trusted brand.


While Bellway's social media marketing strategy is commendable, there are areas that could benefit from improvement. Firstly, the company could enhance its use of storytelling to create a more emotional connection with its audience. By showcasing the personal stories of homeowners and the positive impact Bellway properties have had on their lives, the company can evoke a greater sense of aspiration and desire among potential buyers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video