Case Study: Beijing Airport Social Media Strategy

Eager to learn how Beijing Airport is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Beijing Airport.

Continue reading to find out!

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Beijing Airport is a prominent international airport located in Beijing, China. Serving as the main hub for several major airlines, it provides services to both domestic and international travelers. Its headquarters are situated in the capital city, making it easily accessible to a wide range of clients.

Before: The Challenges of Social Media Marketing

On social media, Beijing Airport has successfully implemented several effective strategies to engage with its audience and promote its services. Firstly, they have created a strong online presence by maintaining active profiles on various platforms such as Facebook, Twitter, and Instagram. This allows them to reach out to a larger audience and interact with travelers from around the world.

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After: Beijing Airport's Successful Social Media Strategy

Secondly, Beijing Airport regularly shares visually appealing content on their social media channels. They showcase stunning images of the airport's facilities, including the impressive architecture and modern infrastructure, offering a glimpse into the world-class services they provide. This visually appealing content helps to attract and engage visitors, sparking interest in the airport and the potential for future travel.


In addition to sharing captivating visuals, Beijing Airport effectively utilizes social media to keep travelers well-informed. They provide timely updates on flight schedules, security procedures, and any changes or disruptions that may occur. By doing so, they establish themselves as a reliable source of information, reassuring travelers and building trust in their services.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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