Case Study: Becton Dickinson Social Media Strategy

Eager to learn how Becton Dickinson is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Becton Dickinson.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Becton Dickinson (BD) is a multinational medical technology company headquartered in Franklin Lakes, New Jersey, USA. With a presence in over 50 countries, BD serves healthcare institutions, laboratories, and research facilities worldwide. Their products range from medical devices and diagnostic systems to reagents and research tools, catering to the needs of various healthcare professionals and patients.

Before: The Challenges of Social Media Marketing

On social media, BD does an excellent job of engaging with its audience and sharing valuable content. They leverage platforms like Twitter, Facebook, LinkedIn, and YouTube to disseminate information about their latest products, innovative technologies, and industry insights. BD's social media strategy focuses on educating and creating awareness among healthcare professionals, patients, and stakeholders. They regularly share informative articles, research studies, and case studies, showcasing their expertise and commitment to advancing healthcare.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Becton Dickinson's Successful Social Media Strategy

BD's social media presence also extends to customer support and community-building. They promptly respond to customer inquiries and feedback, providing personalized solutions and ensuring a positive experience. By fostering online discussions and hosting live Q&A sessions, BD promotes knowledge-sharing, fosters relationships, and encourages collaboration among healthcare professionals.


However, there are some areas where BD's social media marketing strategy can be improved. First, the company could benefit from a more consistent posting schedule. By maintaining a regular cadence of content, BD can keep its audience engaged and create anticipation for upcoming updates, product launches, and events. Additionally, enhancing visuals, such as infographics and videos, could further enhance the impact of their communications, making the content more visually appealing and shareable.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video