Case Study: Bechtle Social Media Strategy
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Introduction
Bechtle AG is a leading IT company headquartered in Neckarsulm, Germany. With a presence in 14 European countries including Germany, Switzerland, Austria, and the UK, Bechtle specializes in providing IT solutions and services to a wide range of clients across various industries.
Before: The Challenges of Social Media Marketing
On social media, Bechtle has successfully implemented a number of effective strategies to engage with its audience and promote its brand. Firstly, the company actively shares relevant and valuable content on its social media platforms, including blog articles, whitepapers, and case studies. This not only establishes Bechtle as a thought leader in the IT industry but also provides useful information to its followers.
After: Bechtle's Successful Social Media Strategy
Moreover, Bechtle recognizes the importance of visual content and utilizes eye-catching graphics, images, and videos in its social media posts. This helps to grab the attention of its audience and increase engagement with its content.
Conclusion
Additionally, Bechtle fosters a strong sense of community by regularly responding to comments, messages, and inquiries from its followers on social media. This two-way communication approach helps to build trust and loyalty among its customers, as well as attract new prospects.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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