Case Study: Beacon Roofing Supply Social Media Strategy

Eager to learn how Beacon Roofing Supply is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Beacon Roofing Supply.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Beacon Roofing Supply is a leading distributor of residential and commercial roofing products and services. With headquarters in Herndon, Virginia, the company operates in multiple countries including the United States and Canada. Beacon Roofing Supply primarily caters to contractors, builders, and homeowners, offering a wide range of roofing materials and solutions.

Before: The Challenges of Social Media Marketing

On social media platforms, Beacon Roofing Supply has implemented an effective marketing strategy to engage with its target audience and enhance its brand presence.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Beacon Roofing Supply's Successful Social Media Strategy

The company actively utilizes platforms such as Facebook, Twitter, and LinkedIn to share industry insights, product information, and company news. Through frequent posts and updates, Beacon Roofing Supply keeps its followers informed and engaged. The company showcases its expertise in the roofing industry by providing valuable content, including tips for contractors, DIY projects, and product highlights.

Conclusion

An admirable aspect of Beacon Roofing Supply's social media strategy is its customer-centric approach. The company actively listens to its customers' concerns and inquiries, promptly responding to comments and messages. This level of engagement fosters trust and builds a positive brand image, demonstrating the company's dedication to customer satisfaction.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video