Case Study: BDO Unibank Social Media Strategy
Eager to learn how BDO Unibank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for BDO Unibank.
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Introduction
BDO Unibank is a leading financial institution with headquarters in Makati City, Philippines. It operates in several countries including the Philippines, Hong Kong, Singapore, and the United States. The bank primarily caters to individuals, businesses, and corporations, offering a wide range of financial products and services.
Before: The Challenges of Social Media Marketing
On social media, BDO Unibank has implemented an effective marketing strategy to engage with its target audience and build brand awareness. These are some of the good things the company does on social media:
After: BDO Unibank's Successful Social Media Strategy
1. Engaging Content: BDO Unibank consistently creates and shares relevant and engaging content on its social media platforms. From informative articles and financial tips to promotional campaigns and contests, their content aims to educate, entertain, and connect with their followers.
Conclusion
2. Interactive Campaigns: The bank actively involves its social media followers through interactive campaigns and initiatives. They encourage participation by asking questions, conducting surveys, and seeking customer feedback. This approach not only increases engagement but also provides valuable insights for the bank to improve its services.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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