Case Study: Bayan Resources Social Media Strategy

Eager to learn how Bayan Resources is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bayan Resources.

Continue reading to find out!

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Bayan Resources is a multinational coal mining company, primarily operating in Indonesia. With its headquarters located in Jakarta, the company serves clients ranging from power producers to steel manufacturers across various countries.

Before: The Challenges of Social Media Marketing

On social media, Bayan Resources has successfully established a strong presence, utilizing multiple platforms to engage with its audience. The company excels at showcasing its commitment to sustainability through regular updates on its environmental initiatives and responsible mining practices. By leveraging social media, Bayan Resources effectively communicates its dedication to corporate social responsibility, garnering support and recognition from its stakeholders.

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After: Bayan Resources's Successful Social Media Strategy

Furthermore, the company actively promotes community involvement through its social media channels. Bayan Resources often shares stories and highlights the positive impact it has on the communities surrounding its mining operations. This approach not only helps to build trust and goodwill among local communities but also enhances its reputation as a socially responsible organization.


While Bayan Resources has made notable strides in its social media marketing strategy, there are areas that can be improved upon. Firstly, increasing interactivity and engagement with its audience would be beneficial. By responding to comments, addressing concerns, and initiating conversations, the company can foster a sense of connection and build stronger relationships with its followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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