Case Study: Baxter International Social Media Strategy
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Introduction
Baxter International: Enhancing Social Media Presence
Before: The Challenges of Social Media Marketing
Intro:


After: Baxter International's Successful Social Media Strategy
Baxter International is a global healthcare company headquartered in Deerfield, Illinois, United States. With a strong presence in over 100 countries, Baxter provides innovative medical products and therapies to address critical needs of patients around the world. The company primarily serves healthcare professionals, hospitals, and patients, focusing on areas such as renal care, medication delivery, and surgical technologies.
Conclusion
Good things on social media:


Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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