Case Study: BAWAG Group Social Media Strategy

Eager to learn how BAWAG Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for BAWAG Group.

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BAWAG Group is a prominent financial institution operating in Austria, Germany, and Switzerland. With its headquarters in Vienna, this banking group focuses on serving a wide range of clients, including individuals, small and medium-sized businesses, and corporate entities. Its commitment to providing innovative banking solutions has made it a trusted choice in the financial industry.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, BAWAG Group has successfully leveraged these platforms to engage with its target audience and showcase its offerings. One notable aspect of their strategy is their regular and consistent presence across various social media channels. By actively maintaining profiles on platforms like Facebook, Twitter, and LinkedIn, they have been able to connect with customers, share updates, and address queries promptly.

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After: BAWAG Group's Successful Social Media Strategy

The company also excels in creating engaging content that educates and informs its followers. They have achieved this by publishing articles, blog posts, and videos that cover a wide range of financial topics, helping customers make informed decisions. Furthermore, BAWAG Group's dedication to delivering exceptional customer service extends to their social media platforms as well. They respond promptly to customer inquiries, provide personalized assistance, and resolve issues effectively, which has helped build a positive brand image.


While BAWAG Group demonstrates several strengths in their social media marketing strategy, there are still areas for improvement. Firstly, they could benefit from a more targeted approach by focusing on the specific needs and interests of different customer segments. By tailoring their content and messaging, they can engage with their audience on a deeper level and drive better conversion rates.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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