Case Study: BASF Social Media Strategy

Eager to learn how BASF is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for BASF.

Continue reading to find out!

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BASF is a leading global chemical company with headquarters in Ludwigshafen, Germany. With operations in more than 80 countries, BASF serves a wide range of clients, including those in the automotive, construction, agriculture, and cosmetics industries.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, BASF has implemented several commendable strategies. Firstly, the company actively engages with its audience by providing informative and insightful content. Through its social media platforms, BASF shares industry-related news, product updates, and expert insights, catering to the interests and needs of its clients.

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After: BASF's Successful Social Media Strategy

Secondly, BASF effectively utilizes visual content to enhance its social media presence. The company creates engaging videos and eye-catching visuals that showcase its products and services. By adopting a visually appealing approach, BASF captures the attention of its audience and communicates its offerings in a more impactful way.


Furthermore, BASF takes advantage of social media to demonstrate its commitment to sustainability and corporate social responsibility. The company shares stories and initiatives that highlight its efforts towards environmental protection, community development, and ethical practices. This enhances its brand image and resonates with socially conscious clients.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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