Case Study: BASF India Social Media Strategy

Eager to learn how BASF India is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for BASF India.

Continue reading to find out!

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BASF India is a chemical manufacturing company that operates in over 80 countries worldwide, with headquarters in Mumbai. With a strong presence in Asia, Europe, and North America, BASF India caters to diverse clients ranging from agriculture and automotive to construction and electronics.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, BASF India has successfully utilized various platforms to engage with its target audience and showcase its innovative solutions. The company effectively leverages social media to highlight its commitment to sustainability, corporate social responsibility, and technological advancements. By sharing informative content, success stories, and industry insights, BASF India maintains an authoritative and engaging online presence.

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After: BASF India's Successful Social Media Strategy

One of the key strengths of BASF India's social media strategy is its emphasis on transparency and dialogue. The company actively responds to customer inquiries, comments, and concerns, fostering meaningful interactions. This approach not only helps build trust and loyalty among customers but also provides valuable feedback to enhance their products and services.


BASF India's collaboration with influencers and industry experts has also proven to be a valuable asset in their social media marketing efforts. By partnering with individuals who have a strong online presence and credibility in relevant sectors, BASF India taps into their followers' networks, amplifying the reach of their messages and increasing brand visibility.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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