Case Study: Barry Callebaut Social Media Strategy

Eager to learn how Barry Callebaut is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Barry Callebaut.

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Barry Callebaut is a global cocoa and chocolate product manufacturer, serving customers in over 50 countries worldwide. Its headquarters are located in Zurich, Switzerland. The company primarily addresses clients in the food and beverage industry, including chocolate manufacturers, confectioners, and pastry chefs.

Before: The Challenges of Social Media Marketing

On social media, Barry Callebaut has successfully leveraged its brand image by showcasing its high-quality cocoa and chocolate products. The company effectively uses platforms such as Instagram and Facebook to engage with its audience, sharing visually appealing content that highlights its delicious creations. By consistently posting mouthwatering images and videos, they captivate their followers and effectively establish themselves as a leading name in the industry.

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After: Barry Callebaut's Successful Social Media Strategy

Additionally, Barry Callebaut actively embraces user-generated content, encouraging fans and customers to share their own creations using their products. This not only increases brand loyalty but also serves as a form of free advertising, as customers proudly showcase their culinary creations on social media, with Barry Callebaut's products at the center.


Despite their success in social media marketing, there are some areas where Barry Callebaut can improve. Firstly, they could focus on increasing their engagement with followers by responding to comments and messages promptly. Building a strong relationship with their audience will help foster brand loyalty and customer satisfaction.

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How KBC increases social media engagement

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