Case Study: Barnes & Noble Education Social Media Strategy

Eager to learn how Barnes & Noble Education is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Barnes & Noble Education.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Barnes & Noble Education is a company specializing in providing educational products and services to students and educators. Headquartered in the United States, Barnes & Noble Education operates mainly in the North American market, serving a wide range of clients including colleges, universities, K-12 schools, and individual learners.

Before: The Challenges of Social Media Marketing

On social media, Barnes & Noble Education has implemented several effective strategies to engage with its target audience and build a strong online presence. Firstly, the company actively promotes its products and services through visually appealing and informative content. By sharing engaging images, videos, and articles, Barnes & Noble Education effectively communicates the value it offers to its clients and demonstrates its expertise in the education sector.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Barnes & Noble Education's Successful Social Media Strategy

Moreover, Barnes & Noble Education actively interacts with its followers and customers on social media platforms. Through responsiveness and timely customer service, the company ensures that questions, concerns, and inquiries are addressed promptly, fostering a positive online community for its clients. Additionally, by featuring user-generated content and highlighting success stories, Barnes & Noble Education encourages its followers to share their experiences and further strengthens its brand reputation.


While Barnes & Noble Education has made significant strides in its social media marketing, there are still areas for improvement. Firstly, the company could further enhance its engagement by implementing more interactive campaigns and contests that encourage user participation. For instance, hosting giveaways or challenges related to educational resources could generate higher levels of audience engagement and organic reach.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video