Case Study: Barloworld Social Media Strategy

Eager to learn how Barloworld is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Barloworld.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Barloworld is a multinational industrial brand founded in South Africa in 1902. With its headquarters in Johannesburg, the company operates in more than 40 countries worldwide, including South Africa, Botswana, Mozambique, Russia, and the United Kingdom. Barloworld caters to a diverse range of clients, primarily in the mining, construction, power systems, automotive, and logistics sectors.

Before: The Challenges of Social Media Marketing

On social media, Barloworld has implemented several effective strategies to engage and connect with its target audience. Firstly, the company focuses on creating compelling and visually appealing content that showcases its products and services. Through high-quality images and videos, Barloworld effectively portrays the capabilities and benefits of its offerings, capturing the attention of its followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Barloworld's Successful Social Media Strategy

Additionally, Barloworld actively engages with its audience by responding to comments, inquiries, and feedback on social media platforms. By promptly addressing customer concerns and providing helpful information, the company fosters a positive brand image, builds trust, and encourages customer loyalty.


Furthermore, Barloworld maintains a consistent presence across multiple social media platforms, including Facebook, Twitter, LinkedIn, and YouTube. This approach allows the company to extend its reach, connect with different audiences, and leverage the unique features and advantages of each platform.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video