Case Study: Barco NV Social Media Strategy
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Introduction
Barco NV is a global technology company that specializes in innovative visualization solutions. Headquartered in Belgium, Barco has a strong presence in over 90 countries worldwide. The company caters to various industries including entertainment, healthcare, education, and corporate sectors.
Before: The Challenges of Social Media Marketing
On social media, Barco NV has successfully built a strong and engaging presence. Their social media marketing strategy encompasses several key aspects that contribute to their success.
After: Barco NV's Successful Social Media Strategy
Firstly, Barco NV maintains an active presence on major social media platforms such as Facebook, Twitter, LinkedIn, and YouTube. This allows them to reach a wide audience and engage with their clients effectively.
Conclusion
Secondly, the company effectively utilizes visual content to showcase their cutting-edge technologies and solutions. By sharing high-quality images and videos, Barco NV captures the attention of their audience and demonstrates the value of their products.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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