Case Study: Barclays Social Media Strategy

Eager to learn how Barclays is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Barclays.

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Barclays is a multinational bank and financial services company headquartered in London, United Kingdom. With a presence in over 40 countries worldwide, it serves a broad range of clients including individuals, small businesses, and large corporations.

Before: The Challenges of Social Media Marketing

On social media, Barclays has successfully developed a strong presence and engagement with its audience. The company regularly posts informative and relevant content across various platforms such as Facebook, Twitter, LinkedIn, and Instagram. By leveraging these platforms, Barclays effectively reaches its target audience and keeps them informed about new products, services, and industry trends.

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After: Barclays's Successful Social Media Strategy

One of the key strengths of Barclays' social media marketing strategy is its focus on providing valuable and educational content. The company regularly shares financial advice, tips, and insights that help users make informed decisions about their finances. This approach positions Barclays as a trustworthy and knowledgeable authority in the banking sector, enhancing its reputation and building customer trust.


Barclays also excels in customer engagement through social media. The company actively encourages user interactions by responding promptly to customer queries, comments, and complaints. This two-way communication strengthens customer relationships and demonstrates Barclays' commitment to providing excellent customer service.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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