📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Banta Social Media Strategy

Eager to learn how Banta is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Banta.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Banta is a global multinational company offering a wide range of products and services to clients worldwide. With headquarters in the United States, Banta has a strong presence in several countries, including Europe, Asia, and Australia. The company primarily caters to B2B clients in various industries such as technology, manufacturing, and healthcare.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Banta has implemented several effective strategies to engage with its target audience. Firstly, the company consistently shares valuable and relevant content across its social media channels. By providing industry insights, tips, and updates, Banta positions itself as a trusted resource for its clients and prospects.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Banta's Successful Social Media Strategy

Secondly, Banta actively interacts with its followers and responds promptly to comments, queries, and feedback. This level of engagement creates a sense of community and fosters a positive brand image. Furthermore, the company regularly runs contests, giveaways, and promotions, encouraging user-generated content and increasing brand awareness.


However, there are areas where Banta's social media marketing strategy could be improved. Firstly, the company should consider diversifying its content formats. While the written content is valuable, incorporating visual elements such as images, videos, and infographics can significantly enhance user engagement.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video