Case Study: Bankinter Social Media Strategy

Eager to learn how Bankinter is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bankinter.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Bankinter is a reputable financial institution with its headquarters in Madrid, Spain. It operates primarily in Spain and Portugal, serving a wide range of clients including individuals, small businesses, and large corporations.

Before: The Challenges of Social Media Marketing

On social media, Bankinter has implemented various effective strategies to engage with its audience and build a strong online presence. Firstly, the company leverages platforms such as Facebook, Twitter, and Instagram to actively communicate with its customers. By sharing informative content, answering queries, and responding to customer feedback in a timely manner, Bankinter ensures that its clients feel valued and heard.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Bankinter's Successful Social Media Strategy

Secondly, Bankinter utilizes social media as a tool for customer education. The company regularly posts articles, infographics, and videos that help clients understand financial concepts and navigate various banking products. This educational approach not only enhances customer satisfaction but also positions Bankinter as a trusted advisor in the financial sector.


Furthermore, Bankinter effectively uses social media as a platform for showcasing its corporate social responsibility initiatives. By highlighting its involvement in community projects, sustainable practices, and charitable contributions, the company demonstrates its commitment to social causes and gains the trust and loyalty of socially conscious customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video