Case Study: Bank of New York Mellon Social Media Strategy
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Introduction
Bank of New York Mellon (BNY Mellon) is a global financial services company headquartered in New York City, United States. With a presence in over 35 countries, BNY Mellon serves a diverse range of clients, including corporations, institutions, and high-net-worth individuals.
Before: The Challenges of Social Media Marketing
On social media, BNY Mellon has successfully established a strong presence, leveraging various platforms to effectively engage with its target audience. Here are some of the positive aspects of their social media marketing strategy:
After: Bank of New York Mellon's Successful Social Media Strategy
Firstly, BNY Mellon actively uses social media platforms like LinkedIn, Twitter, and YouTube to share valuable insights and thought leadership content. They regularly publish articles, reports, and videos related to financial markets, investments, and industry trends. This approach positions BNY Mellon as a trusted source of information, catering to the needs of their clients and target audience.
Conclusion
Secondly, BNY Mellon actively participates in conversations on social media by responding to comments, queries, and feedback from their followers. This level of engagement helps in building strong relationships with their audience and demonstrates their commitment to customer satisfaction.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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