Case Study: Bank of New York Co. Social Media Strategy
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Introduction
Bank of New York Co., commonly known as BNY Mellon, is a multinational banking and financial services corporation headquartered in New York City. With its roots dating back to 1784, BNY Mellon has established a strong presence in multiple countries, including the United States, United Kingdom, Germany, China, and India. The company primarily caters to institutional clients, such as corporations, banks, and government entities, offering a wide range of asset management and investment services.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, BNY Mellon has recognized the significance of online platforms in reaching and engaging with its audience. The company has successfully leveraged social media to enhance its brand presence, share industry insights, and connect with its clients. Here are some of the commendable aspects of the company's social media strategy:
After: Bank of New York Co.'s Successful Social Media Strategy
1. Thought Leadership: BNY Mellon utilizes social media to position itself as a thought leader in the financial services industry. Through various platforms such as LinkedIn and Twitter, the company shares valuable content, including market analysis, industry trends, and expert perspectives, thereby establishing credibility and trust among its target audience.
Conclusion
2. Interactive Engagement: BNY Mellon actively engages with its audience on social media by responding to comments, initiating discussions, and providing timely updates. This approach fosters a sense of community and allows the company to address client queries and concerns in a transparent and efficient manner.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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