Case Study: Bank of N. T. Butterfield & Son Social Media Strategy

Eager to learn how Bank of N. T. Butterfield & Son is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bank of N. T. Butterfield & Son.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Bank of N. T. Butterfield & Son is a reputable financial institution that provides a range of financial services to clients in various countries. With its headquarters in Hamilton, Bermuda, the bank operates in major financial centers, including Bermuda, the Cayman Islands, Guernsey, Switzerland, and the United Kingdom. The Bank of N. T. Butterfield & Son primarily caters to individuals, corporations, and institutional clients.

Before: The Challenges of Social Media Marketing

When it comes to their social media marketing strategy, the bank has successfully implemented several commendable practices. Firstly, they have established a strong online presence across various social media platforms, such as Facebook, Twitter, LinkedIn, and YouTube. This allows them to engage with a diverse audience and effectively communicate their brand message.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Bank of N. T. Butterfield & Son's Successful Social Media Strategy

Secondly, the bank understands the importance of valuable content to engage their audience. They regularly share informative articles, insights, and updates related to the financial industry. By providing relevant and engaging content, Bank of N. T. Butterfield & Son establishes itself as a trusted source of financial information.


Furthermore, the bank actively engages with their followers by promptly responding to queries, comments, and concerns. This demonstrates their dedication to customer service and fosters a sense of trust and reliability among their online community.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video