Case Study: Bank of Jiangsu Social Media Strategy

Eager to learn how Bank of Jiangsu is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bank of Jiangsu.

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Bank of Jiangsu is a prominent financial institution that operates primarily in China. Headquartered in Nanjing, it caters to a wide range of clients, including individuals, small businesses, and large corporations. With a strong presence in various cities across the country, the bank has built a reputation for providing reliable banking services and innovative financial solutions.

Before: The Challenges of Social Media Marketing

On social media, Bank of Jiangsu has successfully established a strong online presence. They leverage popular platforms such as WeChat, Weibo, and Douyin to engage with their target audience effectively. By utilizing a variety of engaging content formats, such as videos, infographics, and interactive posts, they make banking information more accessible and user-friendly for their followers.

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After: Bank of Jiangsu's Successful Social Media Strategy

The company's social media strategy excels in several areas. Firstly, they regularly share valuable financial insights, updates, and tips to educate their audience about banking products and services. This approach helps to build trust and position Bank of Jiangsu as a reliable source of financial information.


Secondly, Bank of Jiangsu actively interacts with its followers by promptly responding to their queries and comments. This responsiveness creates a sense of personalized customer service, fostering a positive connection between the bank and its clients.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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