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Case Study: Bank of China Social Media Strategy

Eager to learn how Bank of China is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bank of China.

Continue reading to find out!



Bank of China is a leading financial institution with a strong presence in multiple countries worldwide. Established in 1912, its headquarters are located in Beijing, China. As one of the four major state-owned commercial banks in China, Bank of China caters to a diverse range of clients, including individuals, small businesses, and large corporations.

Before: The Challenges of Social Media Marketing

On social media platforms, Bank of China has implemented several effective strategies to engage with its audience and build a strong online presence. This has helped the bank to establish credibility and trust among its customers. One of the key strengths of Bank of China's social media marketing strategy is its focus on providing valuable and relevant content to its followers. The bank regularly shares financial tips, market insights, and educational resources to empower its audience in making informed financial decisions.


After: Bank of China's Successful Social Media Strategy

Another positive aspect of Bank of China's social media presence is its commitment to customer service. The bank actively responds to customer queries and concerns, providing timely assistance and support. This proactive engagement helps to foster a strong rapport between the bank and its customers, enhancing overall customer satisfaction and loyalty.


Despite the successful implementation of many effective strategies, there are areas where Bank of China's social media marketing strategy could be further improved. Firstly, the bank could enhance its engagement efforts by actively seeking feedback and suggestions from its followers. This would allow them to better understand customer needs and preferences, enabling the bank to tailor its content and services accordingly.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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