Case Study: Bank of America Corp. Social Media Strategy

Eager to learn how Bank of America Corp. is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bank of America Corp..

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Bank of America Corp. is a multinational investment bank and financial services company headquartered in Charlotte, North Carolina, USA. With a strong presence in the United States, the bank serves clients across several countries, including Canada, Mexico, and Brazil. Bank of America Corp. caters to a wide range of clients, including individual consumers, small businesses, and large corporations.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Bank of America Corp. has implemented some commendable strategies. Firstly, the company maintains an active presence on major social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. By doing so, they effectively engage with their diverse client base and provide valuable information about the latest financial products and services.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Bank of America Corp.'s Successful Social Media Strategy

Secondly, Bank of America Corp. leverages social media to showcase their commitment to social responsibility. The company focuses on highlighting their philanthropic efforts, community involvement, and sustainability initiatives. By sharing inspiring stories and updates related to these activities, they successfully connect with their audience on an emotional level and enhance their brand image.


Furthermore, Bank of America Corp. utilizes social media as a platform for customer service. They promptly address customer queries, concerns, and feedback, ensuring a seamless and satisfactory experience. This proactive approach demonstrates their dedication to customer satisfaction and strengthens their relationship with clients.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video