Case Study: Bank Mandiri Social Media Strategy

Eager to learn how Bank Mandiri is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bank Mandiri.

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Bank Mandiri is a leading financial institution based in Indonesia, with its headquarters situated in Jakarta. Established in 1998, the bank serves a wide range of clients, including retail customers, small and medium-sized enterprises, and large corporations. With its extensive presence in the country, Bank Mandiri has become a trusted partner for many Indonesians in managing their financial needs.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Bank Mandiri has implemented a commendable strategy. Firstly, the bank actively engages with its customers through various social media platforms. By consistently providing updates, responding to inquiries, and addressing concerns, the bank creates a sense of trust and reliability among its audience. Regular posts showcasing the bank's products and services also help to inform and educate customers about their options.

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After: Bank Mandiri's Successful Social Media Strategy

The bank has also taken advantage of social media's storytelling potential. Through emotional and inspiring content, Bank Mandiri shares success stories of customers who have benefited from its services, showcasing how the bank has positively impacted their lives. This approach not only humanizes the brand but also establishes an emotional connection with its audience.


Furthermore, Bank Mandiri effectively utilizes social media as a customer service channel. With quick response times and effective issue resolution, customers feel heard and supported. This proactive approach to social media customer service enhances customer satisfaction and loyalty.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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