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Case Study: Bancolombia Social Media Strategy

Eager to learn how Bancolombia is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bancolombia.

Continue reading to find out!

Introduction

Bancolombia is a renowned financial institution operating primarily in Colombia, but also serving clients in Panama, El Salvador, Puerto Rico, and the United States. With its headquarters located in Medellín, Colombia, Bancolombia caters to a diverse range of clients, including individuals, small businesses, corporations, and government entities.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Bancolombia has successfully implemented several initiatives that have positively impacted its brand image and engagement with its target audience.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Bancolombia's Successful Social Media Strategy

Firstly, the company actively engages with its customers on social media platforms, promptly responding to queries and providing assistance. This approach not only improves customer satisfaction but also fosters loyalty and retention.

Conclusion

Secondly, Bancolombia leverages social media channels to disseminate valuable financial information and tips to its clients. By sharing educational content, the bank positions itself as a trusted advisor, helping customers make informed financial decisions.

How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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Learn how you can improve your social media marketing

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