📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Banco Macro Social Media Strategy

Eager to learn how Banco Macro is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Banco Macro.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Banco Macro is a renowned financial institution operating primarily in Argentina. With its headquarters based in Buenos Aires, the bank caters to a diverse range of clients, including individuals, small businesses, and corporate entities.

Before: The Challenges of Social Media Marketing

Through strategic social media marketing, Banco Macro has successfully engaged its target audience and created a strong online presence.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Banco Macro's Successful Social Media Strategy

Firstly, the bank regularly updates its social media platforms with relevant content, including financial tips, industry news, and updates about its products and services. This helps to keep clients informed and engaged, while also positioning Banco Macro as a trusted source of information in the financial sector.


Secondly, Banco Macro effectively leverages social media to foster a sense of community and interaction among its clients. It encourages them to share their success stories, offer testimonials, and participate in discussions related to personal finance. This approach not only strengthens the bank's relationship with its clients but also enhances its brand loyalty and reputation.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video