Case Study: Balfour Beatty Social Media Strategy
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Furthermore, Balfour Beatty could benefit from actively monitoring and engaging with user-generated content. Encouraging clients, partners, and employees to share their experiences and thoughts about projects would not only increase brand visibility but also create a sense of authenticity and trustworthiness. The company should consider implementing a more proactive approach to respond to comments, inquiries, and complaints promptly, ensuring that its social media platforms serve as effective communication channels.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.