Case Study: Bakkafrost Social Media Strategy

Eager to learn how Bakkafrost is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bakkafrost.

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Bakkafrost is a leading salmon farming company with its headquarters in the Faroe Islands. Operating primarily in the Faroe Islands and Scotland, Bakkafrost is widely recognized for its high-quality salmon products. The company's main clients include retailers, distributors, and foodservice providers in various countries.

Before: The Challenges of Social Media Marketing

On social media, Bakkafrost has successfully embraced various strategies to engage and attract its target audience. By consistently sharing visually appealing content, such as mouthwatering recipes, stunning images of their salmon products, and behind-the-scenes glimpses into their sustainable farming practices, Bakkafrost effectively showcases its expertise and commitment to quality. This approach resonates with food enthusiasts and those seeking responsibly sourced seafood products.

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After: Bakkafrost's Successful Social Media Strategy

Furthermore, Bakkafrost actively fosters an online community by encouraging user-generated content. The company frequently organizes contests and encourages customers to share their own recipes and culinary experiences using Bakkafrost products. This not only strengthens customer loyalty but also serves as an effective word-of-mouth marketing technique.


In terms of improvement, Bakkafrost could enhance its social media strategy by increasing its engagement with followers. Responding to comments, questions, and feedback in a timely and personalized manner would help cultivate stronger relationships with its online community. Additionally, diversifying content formats, such as incorporating videos or conducting live cooking demonstrations, could further captivate its audience and drive higher levels of engagement.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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